The Vanderburgh County Health Department (VCHD), in partnership with several local community and healthcare organizations, is preparing to launch a new vaccine awareness campaign entitled, “Back the Vax … with Facts.”
The campaign, funded largely through a FEMA Public Assistance grant, will focus on identifying traditionally underserved populations in Vanderburgh County, and creating convenient and accessible opportunities for those residents, and the community at large, to obtain COVID-19 vaccines.
The campaign is designed to address specific concerns and questions among the unvaccinated in our area. Research was previously conducted to carefully assess those factors that have motivated people to obtain vaccines, as well as those that have dissuaded people from seeking COVID-19 inoculation.
The VCHD Mobile Vaccination Unit will continue to play a major role in vaccination efforts across Evansville and Vanderburgh County, and “Back the Vax … with Facts” will market to awareness of the bus’s weekly schedule throughout the summer. The mobile unit will also feature prominently at several upcoming community events, a number of which the campaign will help sponsor and promote.
“It’s exciting to launch a major marketing and advertising campaign around vaccine awareness, especially as uncertainty regarding the Delta variant grows, and there remains concern about returning to work and school this fall. The best thing we can do for our families and our neighbors is get vaccinated, and this very inclusive campaign will help answer any questions for those who remain unconvinced,” said Joe Gries, VCHD Administrator.
Community partners include Old National Events Plaza, the Evansville Chapter of the NAACP, ECHO Community Healthcare, Deaconess, Ascension St. Vincent, Skyline Media, the Centro Center and WFIE Channel 14. The VCHD Mobile Vaccination Unit will release its weekly schedule every Monday throughout the summer, and a calendar of events can also be found on the following digital platforms:
Website: backthevaxwithfacts.com (under development)