George Koch Sons Brands Finishing Businesses to Reflect Combined Corporate Capabilities

George Koch Sons, a leader in the development of automated finishing systems, today introduced KOCH, a corporate brand identity linking generations of experience in the anodizing, plating, and paint finishing industries.

Combining nearly a century of influence in the powder, liquid, and electrocoat industries with anodizing and plating abilities through acquisitions, George Koch Sons (USA, México, and Europe), along with Jessup Systems, and PriceWalgren are now KOCH. The new brand places each KOCH company under a single corporate umbrella that fortifies their identity as a finishing powerhouse capable of delivering all major coating technologies.

To emphasize the new branding initiatives, the company has launched a new website that captures the historical significance and evolution of each KOCH company.

“Our new brand is a platform for innovation and growth at KOCH,” said Dan Hoefling, President of KOCH. “Our KOCH Team is poised to expand upon our rich history by focusing on our customers’ experience; together planning the best solution and consistently delivering value and reliability.  Our new website demonstrates our capabilities and commitment to be A Proven Partner to the Finish.”

About KOCH

KOCH, designs, engineers, fabricates, installs, starts, and maintains automated finishing systems for all major coating technologies, including liquid, powder, electrocoat, anodizing, and plating. Our team operates from five locations across the U.S., Mexico, and Europe to deliver the most reliable systems and the best customer experiences in the markets we serve. Since our founding in 1873, KOCH has evolved through organic growth and acquisition to become one of six companies which comprise Koch Enterprises (KEI). KEI is a fifth-generation, family owned and operated holding company with 2021 revenue exceeding $1 billion dollars.