Strategic Plan
Strategic Plan Goal Areas
Member Engagement & Operational Excellence

Improve sustainability via increased membership & engagement

2015-16 Business Plan Objectives:

  • Deepen volunteer and member engagement
  • Maintain strong membership levels to provide maximum connectivity among members
  • Provide relevant and valuable benefits to members
  • Foster members’ business growth by providing premier networking and professional development events
  • Proactively and responsibly manage organization operations

Advocacy & Public Policy

Be the voice on local, state, and national issues that positively or adversely affect our members & the region

2015-16 Business Plan Objectives:

  • Positively impact regional, state, and federal issues relevant to the business community
  • Work to improve multi-modal regional transportation infrastructure to foster business growth
  • Engage pro-business candidates and connect with current government officials
  • Effectively communicate our public policy efforts to increase grass roots engagement

Community Development

Ensure our region is a preeminent place to live, learn, & play

2015-16 Business Plan Objectives:

  • Encourage investment in Downtown Evansville
  • Foster a spirit of collaboration among Downtown stakeholders
  • Implement a brand that promotes and supports Downtown growth
  • Host select impactful events that draw people into Downtown businesses
  • Advance policies that foster and support more public and private investment Downtown
  • Lead efforts to educate the community about our assets and build civic pride
  • Explore opportunities to have a broader impact on the region

Workforce Development

Provide leadership and resources that foster investment & job creation through business retention & development

2015-16 Business Plan Objectives:

  • Work closely with business, education, and industry leaders to address education, training, and business growth needs
  • Build awareness and engagement of the Chamber’s workforce and business services
  • Facilitate connections with education and employers
  • Enhance value for program participants
  • Increase volunteer engagement in programs

Brand Awareness

Present a uniformly branded message that promotes & supports commerce

2015-16 Business Plan Objectives:

  • Brand the Chamber as a leading and progressive business and community organization
  • Execute a comprehensive marketing and communications plan
  • Use technology to communicate
  • Increase proactive communication with and between members
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